

Sam Applebee
Sam Applebee
Consultant, educator & advisor @ Applebee Consulting
Consultant, educator & advisor @ Applebee Consulting
✻ My career started in London, building AI-enabled digital products and running a UX/UI design studio.
✻ Frustrated by how little tech was being put to work for good, I set up a social enterprise advising NGOs and social entrepreneurs on digital projects, and matchmaking them with agencies.
✻ Through extensive travel exploring the frontiers of impact and technology across three continents, my focus shifted to the negative unintended consequences of innovation and how to manage them.
✻ Eventually I accepted that I was bound for a PhD, and spent 4 years researching how responsible innovation practices emerge, and how ecosystems evolve to tackle grand challenges.
✻ My time is presently split between consulting, teaching and research.
✻ My career started in London, building AI-enabled digital products and running a UX/UI design studio.
✻ Frustrated by how little tech was being put to work for good, I set up a social enterprise advising NGOs and social entrepreneurs on digital projects, and matchmaking them with agencies.
✻ Through extensive travel exploring the frontiers of impact and technology across three continents, my focus shifted to the negative unintended consequences of innovation and how to manage them.
✻ Eventually I accepted that I was bound for a PhD, and spent 4 years researching how responsible innovation practices emerge, and how ecosystems evolve to tackle grand challenges.
✻ My time is presently split between consulting, teaching and research.